Hermès is kicking off its fall-winter 2024 marketing campaign with a daring assertion. The result’s hanging visuals, juxtaposing timeless black and white photographs with vibrant, colourful tears that highlight the luxe equipment.
Hermès Fall/Winter 2024 Marketing campaign
On the coronary heart of the marketing campaign is the tagline “Search the Orange,” a nod to the model’s signature coloration, which has turn into synonymous with luxurious. The pictures, captured by way of the lens of Julien Martinez Leclerc, characteristic fashions He Cong and Ella Mccutcheon.
Stylist Rae Boxer highlights the home’s gorgeous equipment. They vary from delicate silk scarves to smooth leather-based baggage and dazzling necklaces. Each bit reveals Hermès’ unwavering devotion to craftsmanship and a spotlight to element.
The model’s heritage is proudly on show, with equestrian references, intricate mosaics impressed by the Faubourg Saint-Honoré flagship flooring, and plush, blooming gardens all making an look.
In the meantime, hairstylist Stephane Lancien and make-up artist Christelle Cocquet work magic, crafting smooth, polished seems that completely complement the designs.
